As founders ourselves, we get it. Every little decision can feel excruciating. We wake up in the middle of the night with a random idea for a service offering. We spend endless hours discussing hiring new team members because we’re clear that team matters most. We care deeply about every output, every client meeting, and every touchpoint of our own brand. Pattern is the culmination of years of hard work and experience, it’s an agency built to make our lives—inside and outside of work—the best they can be. So when we started Pattern, we set an intention to work with companies whose founders and missions fed our souls, too.




"When we meet with a founder, the room—or Zoom—overflows with energy. The passion and pride comes through in the stories they tell and the way they explain their vision for the brand. You can’t fake passion."



Fast forward three years and more than 20 founder-led companies later, and we’re consistently energized by the opportunity to work with growing businesses committed to impact—on people and the planet. As designers, we get to start with a founder’s core mission and passion, and build a brand to tell that story to the world. It’s a privilege and the reason we get up every morning, stoked to work with amazing people. 

When we meet with a founder, the room—or Zoom—overflows with energy. The passion and pride comes through in the stories they tell and the way they explain their vision for the brand. You can’t fake passion. We love that we get to bottle up the days, months, and years of dedication and hard work that got founders to this point, and turn it into a story.

Our work with founder-led companies has allowed us to explore a range of personalities, industries, and challenges. Here are some highlights:

  • Through our work with Boon Supply, we’ve supported doers and a better way to shop on their revitalized fundraising platform.
  • We built a brand around EO Products’ legacy of social impact and rich history in the clean beauty space.
  • We heard stories of South American coffee bean growers while tasting delicious, fresh-brewed joe as part of our work with Equator Coffees, a sustainable, community-focused brand right in Pattern’s own backyard.
  • We worked with Kinship to launch a Gen Z clean beauty brand that is built around inclusivity.
  • We launched Natreve, a mission-minded wellness brand with a focus on economic development and carbon neutrality.
  • We recently relaunched Olive & June, a high growth nail brand with the mission of bringing the spa experience to your home while building community through virtual social interactions.

Thank you to the many founders who have trusted their hard-earned brands with us. We’ve learned so much over the past few years, and we know we’ll continue to learn as we work with founders and teams on the forefront of what’s next. And to those considering building a brand, updating a website, or launching an app, we would love to hear from you.


Want to work closely with founders and their teams while helping to build Pattern? Our team is growing and we would love to connect to see if we can find a way to collaborate! Get in touch.

About Pattern
Pattern is a digital design & e-commerce agency that helps brands succeed in the experience economy. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.