Equator Cofffees By Pattern

WE LEARNED —

Overwhelmed by the many brands vying for their attention, today’s consumers have become increasingly impatient and skeptical. Effective storytelling meets audiences where they are by appealing to emotions, relating to lifestyles and evoking a sense of belonging.

WE LEARNED —

Overwhelmed by the many brands vying for their attention, today’s consumers have become increasingly impatient and skeptical. Effective storytelling meets audiences where they are by appealing to emotions, relating to lifestyles and evoking a sense of belonging.

WE LEARNED —

Overwhelmed by the many brands vying for their attention, today’s consumers have become increasingly impatient and skeptical. Effective storytelling meets audiences where they are by appealing to emotions, relating to lifestyles and evoking a sense of belonging.

WE LEARNED —

Overwhelmed by the many brands vying for their attention, today’s consumers have become increasingly impatient and skeptical. Effective storytelling meets audiences where they are by appealing to emotions, relating to lifestyles and evoking a sense of belonging.

WE LEARNED —

Overwhelmed by the many brands vying for their attention, today’s consumers have become increasingly impatient and skeptical. Effective storytelling meets audiences where they are by appealing to emotions, relating to lifestyles and evoking a sense of belonging.

RECOGNITION —

THE ASK —

Founder-led third wave coffee producer Equator Coffees approached us to help redesign their direct to consumer experience and elevate their digital brand aesthetic to stand out in an increasingly competitive coffee market. They wanted to continue to grow as a premium coffee seller while bringing new energy to their ecommerce site, all with a continued focus on making a positive impact, both at their retail shops and in the communities where they source coffee beans.

THE ASK —

Founder-led third wave coffee producer Equator Coffees approached us to help redesign their direct to consumer experience and elevate their digital brand aesthetic to stand out in an increasingly competitive coffee market. They wanted to continue to grow as a premium coffee seller while bringing new energy to their ecommerce site, all with a continued focus on making a positive impact, both at their retail shops and in the communities where they source coffee beans.

THE ASK —

Founder-led third wave coffee producer Equator Coffees approached us to help redesign their direct to consumer experience and elevate their digital brand aesthetic to stand out in an increasingly competitive coffee market. They wanted to continue to grow as a premium coffee seller while bringing new energy to their ecommerce site, all with a continued focus on making a positive impact, both at their retail shops and in the communities where they source coffee beans.

THE ASK —

Founder-led third wave coffee producer Equator Coffees approached us to help redesign their direct to consumer experience and elevate their digital brand aesthetic to stand out in an increasingly competitive coffee market. They wanted to continue to grow as a premium coffee seller while bringing new energy to their ecommerce site, all with a continued focus on making a positive impact, both at their retail shops and in the communities where they source coffee beans.

THE ASK —

Founder-led third wave coffee producer Equator Coffees approached us to help redesign their direct to consumer experience and elevate their digital brand aesthetic to stand out in an increasingly competitive coffee market. They wanted to continue to grow as a premium coffee seller while bringing new energy to their ecommerce site, all with a continued focus on making a positive impact, both at their retail shops and in the communities where they source coffee beans.

HIGHLIGHTS —

Informed by a discovery process which included stakeholder interviews, competitor and trend research, and insights from Equator, we outlined a strategic approach to their ecommerce experience that positioned Equator to remain true to it's founding roots, while positioning them for future growth and increased impact.

Equator already supports the idea that coffee is a driving force and connective glue of communities all over the world. The redesign brings that feeling—of personal attention, connection, and design—to life digitally, while celebrating Equator’s present impact and ambitious future goals.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Development
Subscription Experience Design
UX and UI Design for Shopify Plus
Shopify Plus Development

HIGHLIGHTS —

Informed by a discovery process which included stakeholder interviews, competitor and trend research, and insights from Equator, we outlined a strategic approach to their ecommerce experience that positioned Equator to remain true to it's founding roots, while positioning them for future growth and increased impact.

Equator already supports the idea that coffee is a driving force and connective glue of communities all over the world. The redesign brings that feeling—of personal attention, connection, and design—to life digitally, while celebrating Equator’s present impact and ambitious future goals.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Development
Subscription Experience Design
UX and UI Design for Shopify Plus
Shopify Plus Development

HIGHLIGHTS —

Informed by a discovery process which included stakeholder interviews, competitor and trend research, and insights from Equator, we outlined a strategic approach to their ecommerce experience that positioned Equator to remain true to it's founding roots, while positioning them for future growth and increased impact.

Equator already supports the idea that coffee is a driving force and connective glue of communities all over the world. The redesign brings that feeling—of personal attention, connection, and design—to life digitally, while celebrating Equator’s present impact and ambitious
future goals.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Development
Subscription Experience Design
UX and UI Design for Shopify Plus
Shopify Plus Development

HIGHLIGHTS —

Informed by a discovery process which included stakeholder interviews, competitor and trend research, and insights from Equator, we outlined a strategic approach to their ecommerce experience that positioned Equator to remain true to it's founding roots, while positioning them for future growth and increased impact.

Equator already supports the idea that coffee is a driving force and connective glue of communities all over the world. The redesign brings that feeling—of personal attention, connection, and design—to life digitally, while celebrating Equator’s present impact and ambitious future goals.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Development
Subscription Experience Design
UX and UI Design for Shopify Plus
Shopify Plus Development

HIGHLIGHTS —

Informed by a discovery process which included stakeholder interviews, competitor and trend research, and insights from Equator, we outlined a strategic approach to their ecommerce experience that positioned Equator to remain true to it's founding roots, while positioning them for future growth and increased impact.

Equator already supports the idea that coffee is a driving force and connective glue of communities all over the world. The redesign brings that feeling—of personal attention, connection, and design—to life digitally, while celebrating Equator’s present impact and ambitious future goals.

Digital Strategy
Analytics and Insights
Content Strategy
Brand Development
Subscription Experience Design
UX and UI Design for Shopify Plus
Shopify Plus Development