Olive & June By Pattern

WE LEARNED —

Nails aren’t just nails anymore. They are any and all of the following: communal grooming ritual, act of solitude, self-care, artistic expression, political declaration, middle finger to the patriarchy, team building exercise, wedding party requirement, business power play... Nails have become an expressive canvas to explore feelings, ideas and identities.

WE LEARNED —

Nails aren’t just nails anymore. They are any and all of the following: communal grooming ritual, act of solitude, self-care, artistic expression, political declaration, middle finger to the patriarchy, team building exercise, wedding party requirement, business power play... Nails have become an expressive canvas to explore feelings, ideas and identities.

WE LEARNED —

Nails aren’t just nails anymore. They are any and all of the following: communal grooming ritual, act of solitude, self-care, artistic expression, political declaration, middle finger to the patriarchy, team building exercise, wedding party requirement, business power play... Nails have become an expressive canvas to explore feelings, ideas and identities.

WE LEARNED —

Nails aren’t just nails anymore. They are any and all of the following: communal grooming ritual, act of solitude, self-care, artistic expression, political declaration, middle finger to the patriarchy, team building exercise, wedding party requirement, business power play... Nails have become an expressive canvas to explore feelings, ideas and identities.

WE LEARNED —

Nails aren’t just nails anymore. They are any and all of the following: communal grooming ritual, act of solitude, self-care, artistic expression, political declaration, middle finger to the patriarchy, team building exercise, wedding party requirement, business power play... Nails have become an expressive canvas to explore feelings, ideas and identities.

RECOGNITION —

THE ASK —

As more and more daily activities evolved into things we do at home, Olive & June approached with a really interesting problem: How we can take the community, self-expression, empowerment and human connection their brand is known for in their social and physical presence and use it as a starting point to rethink their digital brand expression, eCommerce experience and education hub? We didn't know the answer when we started, but we were definitely excited to figure it out and design the solution.

THE ASK —

As more and more daily activities evolved into things we do at home, Olive & June approached with a really interesting problem: How we can take the community, self-expression, empowerment and human connection their brand is known for in their social and physical presence and use it as a starting point to rethink their digital brand expression, eCommerce experience and education hub? We didn't know the answer when we started, but we were definitely excited to figure it out and design the solution.

THE ASK —

As more and more daily activities evolved into things we do at home, Olive & June approached with a really interesting problem: How we can take the community, self-expression, empowerment and human connection their brand is known for in their social and physical presence and use it as a starting point to rethink their digital brand expression, eCommerce experience and education hub? We didn't know the answer when we started, but we were definitely excited to figure it out and design the solution.

THE ASK —

As more and more daily activities evolved into things we do at home, Olive & June approached with a really interesting problem: How we can take the community, self-expression, empowerment and human connection their brand is known for in their social and physical presence and use it as a starting point to rethink their digital brand expression, eCommerce experience and education hub? We didn't know the answer when we started, but we were definitely excited to figure it out and design the solution.

THE ASK —

As more and more daily activities evolved into things we do at home, Olive & June approached with a really interesting problem: How we can take the community, self-expression, empowerment and human connection their brand is known for in their social and physical presence and use it as a starting point to rethink their digital brand expression, eCommerce experience and education hub? We didn't know the answer when we started, but we were definitely excited to figure it out and design the solution.

HIGHLIGHTS —

After a thorough deep dive on the founding story, mission, product differentiation and insights based on data and customer interviews, we developed an experience strategy that put the customer at the center of an ecosystem comprised of best-in-class products, educational programs tailored to everyone from newbies to experts, and a socially active and engaged community that loves to learn, share, and show each other their creations.

Our design system formed the foundation of these pillars by providing customers multiple pathways to products and educational content so that they felt supported and confident in every step of their journey. Clear, concise functionality leads users through their choices while a vibrant, playful and upbeat visual language delivers a lighthearted and friendly brand vibe.

Olive & June names all of their nail polish shades after inspirational women, and makes supporting and lifting others up a centerpiece of their brand mission. The new eCommerce platform redesign brings that vision to life and sets up the brand for a new phase of rapid growth and new product releases that solve real pain points for customers and are tailor-made for the acceleration of the at-home experience economy.

Digital Strategy
Analytics and Insights
Content Strategy
Customer Research
User Journeys
Customer Experience Design
UX and UI Design for Shopify Plus

HIGHLIGHTS —

After a thorough deep dive on the founding story, mission, product differentiation and insights based on data and customer interviews, we developed an experience strategy that put the customer at the center of an ecosystem comprised of best-in-class products, educational programs tailored to everyone from newbies to experts, and a socially active and engaged community that loves to learn, share, and show each other their creations.

Our design system formed the foundation of these pillars by providing customers multiple pathways to products and educational content so that they felt supported and confident in every step of their journey. Clear, concise functionality leads users through their choices while a vibrant, playful and upbeat visual language delivers a lighthearted and friendly brand vibe.

Olive & June names all of their nail polish shades after inspirational women, and makes supporting and lifting others up a centerpiece of their brand mission. The new eCommerce platform redesign brings that vision to life and sets up the brand for a new phase of rapid growth and new product releases that solve real pain points for customers and are tailor-made for the acceleration of the at-home experience economy.

Digital Strategy
Analytics and Insights
Content Strategy
Customer Research
User Journeys
Customer Experience Design
UX and UI Design for Shopify Plus

HIGHLIGHTS —

After a thorough deep dive on the founding story, mission, product differentiation and insights based on data and customer interviews, we developed an experience strategy that put the customer at the center of an ecosystem comprised of best-in-class products, educational programs tailored to everyone from newbies to experts, and a socially active and engaged community that loves to learn, share, and show each other their creations.

Our design system formed the foundation of these pillars by providing customers multiple pathways to products and educational content so that they felt supported and confident in every step of their journey. Clear, concise functionality leads users through their choices while a vibrant, playful and upbeat visual language delivers a lighthearted and friendly brand vibe.

Olive & June names all of their nail polish shades after inspirational women, and makes supporting and lifting others up a centerpiece of their brand mission. The new eCommerce platform redesign brings that vision to life and sets up the brand for a new phase of rapid growth and new product releases that solve real pain points for customers and are tailor-made for the acceleration of the at-home experience economy.

Digital Strategy
Analytics and Insights
Content Strategy
Customer Research
User Journeys
Customer Experience Design
UX and UI Design for Shopify Plus

HIGHLIGHTS —

After a thorough deep dive on the founding story, mission, product differentiation and insights based on data and customer interviews, we developed an experience strategy that put the customer at the center of an ecosystem comprised of best-in-class products, educational programs tailored to everyone from newbies to experts, and a socially active and engaged community that loves to learn, share, and show each other their creations.

Our design system formed the foundation of these pillars by providing customers multiple pathways to products and educational content so that they felt supported and confident in every step of their journey. Clear, concise functionality leads users through their choices while a vibrant, playful and upbeat visual language delivers a lighthearted and friendly brand vibe.

Olive & June names all of their nail polish shades after inspirational women, and makes supporting and lifting others up a centerpiece of their brand mission. The new eCommerce platform redesign brings that vision to life and sets up the brand for a new phase of rapid growth and new product releases that solve real pain points for customers and are tailor-made for the acceleration of the at-home experience economy.

Digital Strategy
Analytics and Insights
Content Strategy
Customer Research
User Journeys
Customer Experience Design
UX and UI Design for Shopify Plus

HIGHLIGHTS —

After a thorough deep dive on the founding story, mission, product differentiation and insights based on data and customer interviews, we developed an experience strategy that put the customer at the center of an ecosystem comprised of best-in-class products, educational programs tailored to everyone from newbies to experts, and a socially active and engaged community that loves to learn, share, and show each other their creations.

Our design system formed the foundation of these pillars by providing customers multiple pathways to products and educational content so that they felt supported and confident in every step of their journey. Clear, concise functionality leads users through their choices while a vibrant, playful and upbeat visual language delivers a lighthearted and friendly brand vibe.

Olive & June names all of their nail polish shades after inspirational women, and makes supporting and lifting others up a centerpiece of their brand mission. The new eCommerce platform redesign brings that vision to life and sets up the brand for a new phase of rapid growth and new product releases that solve real pain points for customers and are tailor-made for the acceleration of the at-home experience economy.

Digital Strategy
Analytics and Insights
Content Strategy
Customer Research
User Journeys
Customer Experience Design
UX and UI Design for Shopify Plus