File this one under seismic COVID-19 lifestyle changes.

With COVID-19 forcing a large scale pivot to a digitally-centered economy, Campaign US reached out for us to share our perspectives on how direct to consumer brands and CPG brands — like our client Equator Coffees — can quickly pivot into the grocery delivery space.

“In the past, CPG brands thrived on people spending time in supermarkets, browsing for new products,” said Mike Janiak, co-founder and ECD of digital design and e-commerce agency Pattern. “Who in their right mind wants to be browsing in a supermarket right now? You’ve got to wear a mask, there are other people around, the aisles are one-way. You want to get out of the store as fast as possible.”


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About Campaign US
Campaign is dedicated to celebrating creative excellence from across the broad span of the communications industry, whilst putting creativity firmly in a business context. The way we are doing this in the US is by creating a platform that gives the creative community a voice. The very best thing about our industry is the brilliant talent it attracts, the people. Campaignlive.com is for, about and created by those people. It's a place to showcase inspiring work, debate issues, share opinions, learn from the best in the business. And campaignlive.com will also be a place that reminds us all why we do what we do: the sheer thrill of seeing amazing ideas come to life, infect culture and grow businesses.

About Pattern
Pattern is a digital design & e-commerce agency that helps brands succeed in the experience economy. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.