Quay Australia by Pattern

WE LEARNED —

Digitally native customers are the embodiment of the attention economy. They’re on the hunt for meaning, self-expression and experiences that embody each of those things in a way that’s personal and unique to them and their tribes.

WE LEARNED —

Digitally native customers are the embodiment of the attention economy. They’re on the hunt for meaning, self-expression and experiences that embody each of those things in a way that’s personal and unique to them and their tribes.

WE LEARNED —

Digitally native customers are the embodiment of the attention economy. They’re on the hunt for meaning,
self-expression and experiences that embody each of those things in a way that’s personal and unique to
them and their tribes.

WE LEARNED —

Digitally native customers are the embodiment of the attention economy. They’re on the hunt for meaning, self-expression and experiences that embody each of those things in a way that’s personal and unique to them and their tribes.

WE LEARNED —

Digitally native customers are the embodiment of the attention economy. They’re on the hunt for meaning, self-expression and experiences that embody each of those things in a way that’s personal and unique to them and their tribes.

THE ASK —

With a focus on the future and multi-category growth, the notoriously cool sunnies brand asked us to help them rethink their brand experience in the context of a saturated market and the high expectations of their socially engaged and digitally flutent customer base. Quay wanted to look at eCommerce through a new lens that drives loyalty and converstion through a tight loop of killer content and a distinctly "shady" point of view.

THE ASK —

With a focus on the future and multi-category growth, the notoriously cool sunnies brand asked us to help them rethink their brand experience in the context of a saturated market and the high expectations of their socially engaged and digitally flutent customer base. Quay wanted to look at eCommerce through a new lens that drives loyalty and converstion through a tight loop of killer content and a distinctly "shady" point of view.

THE ASK —

With a focus on the future and multi-category growth, the notoriously cool sunnies brand asked us to help them rethink their brand experience in the context of a saturated market and the high expectations of their socially engaged and digitally flutent customer base. Quay wanted to look at eCommerce through a new lens that drives loyalty and converstion through a tight loop of killer content and a distinctly "shady" point of view.

THE ASK —

With a focus on the future and multi-category growth, the notoriously cool sunnies brand asked us to help them rethink their brand experience in the context of a saturated market and the high expectations of their socially engaged and digitally flutent customer base. Quay wanted to look at eCommerce through a new lens that drives loyalty and converstion through a tight loop of killer content and a distinctly "shady" point of view.

HIGHLIGHTS —

Working hand in hand with the leadership team at Quay, we crafted a strategic north star vision for the new site experience that incorporated innovative mobile commerce features and cutting edge technology like augmented reality virtual try-on into a brand platform that celebrates the looks, trends, high profile collabs and cultural moments where the brand thrives.

The new digital-centric design language and user experience sets the stage for future growth via new channels and new product categories while allowing for the rapid production and deployment of moment-oriented content and real time trend-aware merchandising.