Our Wishes x Pattern

WE LEARNED —

Disrupting an industry confined by traditional norms means saying "I do" to inclusiveness, generosity, integrity and joyfulness. Because every couple deserves to wish for their happily ever after.

WE LEARNED —

Disrupting an industry confined by traditional norms means saying "I do" to inclusiveness, generosity, integrity and joyfulness. Because every couple deserves to wish for their happily ever after.

WE LEARNED —

Disrupting an industry confined by traditional norms means saying "I do" to inclusiveness, generosity, integrity and joyfulness. Because every couple deserves to wish for their happily ever after.

WE LEARNED —

Wellness means more than just physically feeling good. It means doing good in the world through tangible actions like carbon neutrality and economic development that make the planet a better place for everyone.

WE LEARNED —

Disrupting an industry confined by traditional norms means saying "I do" to inclusiveness, generosity, integrity and joyfulness. Because every couple deserves to wish for their happily ever after.

AWARDS & RECOGNITION —

THE ASK —

Our Wishes began as a simple idea: a wedding registry geared toward the most diverse, norm-busting, tradition-averse generation in history. The founding team approached us to do everything: come up with the name, craft the strategic vision for the product, develop the logo, the mark and the brand identity system, develop the interaction models, user flows and detailed feature maps, and design the product across plaforms: native apps, mobile and web.

THE ASK —

Our Wishes began as a simple idea: a wedding registry geared toward the most diverse, norm-busting, tradition-averse generation in history. The founding team approached us to do everything: come up with the name, craft the strategic vision for the product, develop the logo, the mark and the brand identity system, develop the interaction models, user flows and detailed feature maps, and design the product across plaforms: native apps, mobile and web.

THE ASK —

Our Wishes began as a simple idea: a wedding registry geared toward the most diverse, norm-busting, tradition-averse generation in history. The founding team approached us to do everything: come up with the name, craft the strategic vision for the product, develop the logo, the mark and the brand identity system, develop the interaction models, user flows and detailed feature maps, and design the product across plaforms: native apps, mobile and web.

THE ASK —

Our Wishes began as a simple idea: a wedding registry geared toward the most diverse, norm-busting, tradition-averse generation in history. The founding team approached us to do everything: come up with the name, craft the strategic vision for the product, develop the logo, the mark and the brand identity system, develop the interaction models, user flows and detailed feature maps, and design the product across plaforms: native apps, mobile and web.

THE ASK —

Our Wishes began as a simple idea: a wedding registry geared toward the most diverse, norm-busting, tradition-averse generation in history. The founding team approached us to do everything: come up with the name, craft the strategic vision for the product, develop the logo, the mark and the brand identity system, develop the interaction models, user flows and detailed feature maps, and design the product across plaforms: native apps, mobile and web.

WHAT WE DID & HIGHLIGHTS —

Our approach to bringing this project to life hinged on our team working in intersecting, overlapping design cycles that cut across our key disciplines.

We crafted personas and product vision in parallel with brand explorations. We developed app models and user experience flows while diving deep into cultural & psychographic research and applied it to typography explorations. We dual tracked UX and UI design with feature development. We honed our decision making process to ensure that every font, feature and flow aligned to the larger strategy of creating the most joyful, inclusive and diverse experience for a new generation of young adults that are intent on doing things very differently than those who came before them.

The result is a product that looks and feels distinctly different — more alive, more dynamic, more edgy and more opinionated — than almost every other wedding-related product or property. The experience and design language of Our Wishes consciously, outwardly and proudly celebrates the joy in every union of every loving couple.

Research and Insights
Content Strategy
Naming
Brand Identity & Brand System
Product Design & App Design
UX & UI Design
Product Strategy & Vision
Motion Design

WHAT WE DID & HIGHLIGHTS —

Our approach to bringing this project to life hinged on our team working in intersecting, overlapping design cycles that cut across our key disciplines.

We crafted personas and product vision in parallel with brand explorations. We developed app models and user experience flows while diving deep into cultural & psychographic research and applied it to typography explorations. We dual tracked UX and UI design with feature development. We honed our decision making process to ensure that every font, feature and flow aligned to the larger strategy of creating the most joyful, inclusive and diverse experience for a new generation of young adults that are intent on doing things very differently than those who came before them.

The result is a product that looks and feels distinctly different — more alive, more dynamic, more edgy and more opinionated — than almost every other wedding-related product or property. The experience and design language of Our Wishes consciously, outwardly and proudly celebrates the joy in every union of every loving couple.

Research and Insights 
Content Strategy 
Naming 
Brand Identity & Brand System 
Product Design & App Design 
UX & UI Design 
Product Strategy & Vision
 Motion Design

WHAT WE DID & HIGHLIGHTS —

Our approach to bringing this project to life hinged on our team working in intersecting, overlapping design cycles that cut across our key disciplines.

We crafted personas and product vision in parallel with brand explorations. We developed app models and user experience flows while diving deep into cultural & psychographic research and applied it to typography explorations. We dual tracked UX and UI design with feature development. We honed our decision making process to ensure that every font, feature and flow aligned to the larger strategy of creating the most joyful, inclusive and diverse experience for a new generation of young adults that are intent on doing things very differently than those who came before them.

The result is a product that looks and feels distinctly different — more alive, more dynamic, more edgy and more opinionated — than almost every other wedding-related product or property. The experience and design language of Our Wishes consciously, outwardly and proudly celebrates the joy in every union of every loving couple.

Research and Insights 
Content Strategy 
Naming 
Brand Identity & Brand System 
Product Design & App Design
 UX & UI Design 
Product Strategy & Vision 
Motion Design

WHAT WE DID & HIGHLIGHTS —

Our approach to bringing this project to life hinged on our team working in intersecting, overlapping design cycles that cut across our key disciplines.

We crafted personas and product vision in parallel with brand explorations. We developed app models and user experience flows while diving deep into cultural & psychographic research and applied it to typography explorations. We dual tracked UX and UI design with feature development. We honed our decision making process to ensure that every font, feature and flow aligned to the larger strategy of creating the most joyful, inclusive and diverse experience for a new generation of young adults that are intent on doing things very differently than those who came before them.

The result is a product that looks and feels distinctly different — more alive, more dynamic, more edgy and more opinionated — than almost every other wedding-related product or property. The experience and design language of Our Wishes consciously, outwardly and proudly celebrates the joy in every union of every loving couple.

Research and Insights 
Content Strategy
 Naming
 Brand Identity & Brand System
Product Design & App Design
 UX & UI Design
 Product Strategy & Vision
 Motion Design

WHAT WE DID & HIGHLIGHTS —

Our approach to bringing this project to life hinged on our team working in intersecting, overlapping design cycles that cut across our key disciplines.

We crafted personas and product vision in parallel with brand explorations. We developed app models and user experience flows while diving deep into cultural & psychographic research and applied it to typography explorations. We dual tracked UX and UI design with feature development. We honed our decision making process to ensure that every font, feature and flow aligned to the larger strategy of creating the most joyful, inclusive and diverse experience for a new generation of young adults that are intent on doing things very differently than those who came before them.

The result is a product that looks and feels distinctly different — more alive, more dynamic, more edgy and more opinionated — than almost every other wedding-related product or property. The experience and design language of Our Wishes consciously, outwardly and proudly celebrates the joy in every union of every loving couple.

Research and Insights 
Content Strategy 
Naming
 Brand Identity & Brand System Product Design & App Design 
UX & UI Design 
Product Strategy & Vision 
Motion Design