Netflix.Shop x Pattern

WE LEARNED —

Culture never stops moving and progressing, and neither should commerce. Relevancy, immediacy and scarcity are highly valued attributes in today's always on, always connected world.

AWARDS & RECOGNITION —

“The Pattern team doesn't move like a typical design web agency. It is more in line with how an architecture firm works, combining stunning design that is always rooted in a foundation of functionality. The team exhibited grace under pressure and was able to pivot on a dime to get the job done.”

Nate Harvey
Global Head of eCommerce
Netflix

THE ASK —

After initially launching, it quickly became clear that Netflix needed a more powerful and scalable experience to realize their goals of being the creator of mass zeitgeist moments through the worlds they create while also being the purveyor of the scarce, limited, real-time physical mementos of those moments.

Pattern was brought onboard to help them turn cultural flash points into commerce at the speed of culture, delivered through Netflix.Shop.

WHAT WE DID & HIGHLIGHTS —

We started out by collectively defining a strategy and week-to-week plan to prioritize and execute the Netflix.Shop eCommerce roadmap. This included multiple workstreams for a completely new experience design approach for the current state of the site as well as strategy and design for new features, functionality and top-secret collaborations coming down the line.

Our work cadence needed to be quick but considered, and our process needed space for iterative design, real-time feedback, and buy-in from senior-level executives.

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WHAT WE DID & HIGHLIGHTS —

Taking cues from Netflix's iconic and recognizable design language and utilizing groundbreaking new functionality only available to a small subset of merchants on Shopify Plus, we developed a design system of baseline styles & UX/UI elements, blocks, components, sections and experiences.

This approach enabled the flexibility and scalability necessary for Netfix.Shop to rapidly release products, collaborations, real-time reactions and limited edition drops across nearly any product category their team can think of.

Our interaction design focused on giving users a choice between using a highly functional yet immersive navigation system as a way to find and drill down into product categories & explore trending shows and collabs, or dive into more experiential and curated stories via visual content and interactivity within the page itself.

Pattern-Netflix-PDP-Preorder-Status-Content

WHAT WE DID & HIGHLIGHTS —

We deeply considered every detail and interaction. From navigation & categorization to storytelling on product detail pages and IRL events, our team always approached the design possibilities through the lens of a modern, mobile-first consumer who is emotionally invested in their preferred Netflix content and loves being in-the-know about whats new, trending and relevant.

Grids become narratives about your favorite Netflix shows. Events become portals into entirely new worlds. Product pages become media-driven experiences with immersive content at the point of sale. Customizable products become immersive, expressive, covetable one-of-a -kind collectibles.

Creating unique narratives within distinct worlds is a huge part of what makes Netflix so successful. Our shared vision and ongoing partnership with the Netflix.Shop team is underpinned by the belief that the Netflix.Shop is at its best when it acts as the brand container and delivery vehicle for commerce at the speed of culture.

Experience Strategy
UX Design for Shopify Plus
Visual Design for Shopify Plus
Design Systems
Motion Design