Hanacure x Pattern

WE LEARNED —

Scientific innovation, efficacy and luxury can coexist in harmony when both the product and the story is balanced, refined, results-oriented, concise, and above all, honest.

WE LEARNED —

Scientific innovation, efficacy and luxury can coexist in harmony when both the product and the story is balanced, refined, results-oriented, concise, and above all, honest.

WE LEARNED —

Scientific innovation, efficacy and luxury can coexist in harmony when both the product and the story is balanced, refined, results-oriented, concise, and above all, honest.

WE LEARNED —

Scientific innovation, efficacy and luxury can coexist in harmony when both the product and the story is balanced, refined, results-oriented, concise, and above all, honest.

WE LEARNED —

Scientific innovation, efficacy and luxury can coexist in harmony when both the product and the story is balanced, refined, results-oriented, concise, and above all, honest.

AWARDS & RECOGNITION —

THE ASK —

With a brand built on principles of integrity, innovation, and efficacy and a fast-growing customer base obsessed with it's simple and effective 3-step skincare routine, Hanacure asked us to evolve how they present ed their brand, products, story and scientific approach results through a fresh, elevated lens. In addition, we helped reimagine their customer journeys to focus on intrigue, education, efficacy and enticement to serve both new customers and loyal ones.

THE ASK —

With a brand built on principles of integrity, innovation, and efficacy and a fast-growing customer base obsessed with it's simple and effective 3-step skincare routine, Hanacure asked us to evolve how they present ed their brand, products, story and scientific approach results through a fresh, elevated lens. In addition, we helped reimagine their customer journeys to focus on intrigue, education, efficacy and enticement to serve both new customers and loyal ones.

THE ASK —

With a brand built on principles of integrity, innovation, and efficacy and a fast-growing customer base obsessed with it's simple and effective 3-step skincare routine, Hanacure asked us to evolve how they present ed their brand, products, story and scientific approach results through a fresh, elevated lens. In addition, we helped reimagine their customer journeys to focus on intrigue, education, efficacy and enticement to serve both new customers and loyal ones.

THE ASK —

With a brand built on principles of integrity, innovation, and efficacy and a fast-growing customer base obsessed with it's simple and effective 3-step skincare routine, Hanacure asked us to evolve how they present ed their brand, products, story and scientific approach results through a fresh, elevated lens. In addition, we helped reimagine their customer journeys to focus on intrigue, education, efficacy and enticement to serve both new customers and loyal ones.

THE ASK —

With a brand built on principles of integrity, innovation, and efficacy and a fast-growing customer base obsessed with it's simple and effective 3-step skincare routine, Hanacure asked us to evolve how they present ed their brand, products, story and scientific approach results through a fresh, elevated lens. In addition, we helped reimagine their customer journeys to focus on intrigue, education, efficacy and enticement to serve both new customers and loyal ones.

HIGHLIGHTS & RECOGNITION —

Merging high-fashion design references, classic botanical illustrations, technical iconography and arresting photography, we created a high-touch eCommerce & brand experience that strikes the right balance of luxuriously tactile and scientifically advanced.

Subtle motion cues guides customers through their product discovery journey, while richly detailed product pages and a modern branded editorial experience highlight the technology, outcomes, and high-performance qualities of the Hanacure product line.