Boon Supply Market x Pattern

WE LEARNED —

Modern, mission-focused brands are winning hearts, minds and wallet share. Consumers increasingly want one place to shop for those that align with their personal values.

WE LEARNED —

Modern, mission-focused brands are winning hearts, minds and wallet share. Consumers increasingly want one place to shop for those that align with their personal values.

WE LEARNED —

Modern, mission-focused brands are winning hearts, minds and wallet share. Consumers increasingly want one place to shop for those that align with their personal values.

WE LEARNED —

Modern, mission-focused brands are winning hearts, minds and wallet share. Consumers increasingly want one place to shop for those that align with their personal values.

WE LEARNED —

Modern, mission-focused brands are winning hearts, minds and wallet share. Consumers increasingly want one place to shop for those that align with their personal values.

AWARDS & RECOGNITION —

THE ASK —

A little over a year after launching Boon Supply's core experience, we were asked to design a new twist on Boon's signature crowdfunding & commerce approach: a marketplace of like-minded brands where consumers could fundraise and shop for causes based on the values that are personally important to them, and reinvest their rewards in the greater good of the community.

THE ASK —

A little over a year after launching Boon Supply's core experience, we were asked to design a new twist on Boon's signature crowdfunding & commerce approach: a marketplace of like-minded brands where consumers could fundraise and shop for causes based on the values that are personally important to them, and reinvest their rewards in the greater good of the community.

THE ASK —

A little over a year after launching Boon Supply's core experience, we were asked to design a new twist on Boon's signature crowdfunding & commerce approach: a marketplace of like-minded brands where consumers could fundraise and shop for causes based on the values that are personally important to them, and reinvest their rewards in the greater good of the community.

THE ASK —

A little over a year after launching Boon Supply's core experience, we were asked to design a new twist on Boon's signature crowdfunding & commerce approach: a marketplace of like-minded brands where consumers could fundraise and shop for causes based on the values that are personally important to them, and reinvest their rewards in the greater good of the community.

THE ASK —

A little over a year after launching Boon Supply's core experience, we were asked to design a new twist on Boon's signature crowdfunding & commerce approach: a marketplace of like-minded brands where consumers could fundraise and shop for causes based on the values that are personally important to them, and reinvest their rewards in the greater good of the community.

WHAT WE DID & HIGHLIGHTS —

With Boon Supply already live and operational, we used the original experience as a starting point for the new marketplace. Through a combination of evolved brand language and aesthetic, new art direction, modern UX principles, values based shopping and a customizable design system, we designed and prototyped the marketplace experience in real-time, using our knowledged of the platform to pressure test user flows, functionality and design solutions against the existing technical architecture.

The result is a vibrant, uplifting experience with a modern consumer edge that makes fundraising, shopping and supporting mission-driven brands with positive values easier than ever.