Amour Vert x Pattern

WE LEARNED —

Consumers are more conscious and more discerning than ever, and they require an alignment of values with the how, where and why of the products they buy.

IMPACT —

+190%

+106%

+115%

Conversion rate

Overall revenue

Add-to-cart rate

AWARDS & RECOGNITION —

"This is my second time working with Pattern across two completely different brands and verticals. At this point, it's clear to me that Pattern is a world-class agency creating some of the best work in the industry right now. Not only are the great designers and brand architects, but they are just really fun to work with. During our project together they dealt with a high-level of ambiguity as our brand was in the middle of a pivot. It's safe to say Pattern built the plane as we were flying it, and delivered results that far exceeded any of our expectations. Every single person on their team is so skilled at what they do, we truly valued every one of them as a partner to our business."

Taylor Hansen
Vice President, Brand Marketing & Ecommerce
Amour Vert

THE ASK —

Amour Vert has created an incredible business and brand that combines deep environmental credentials, a clean supply chain, and and effortless, French-inspired point of view on fashion. We were brought on to take these core elements and evolve them into an elevated and effective eCommerce experience that positioned the brand for its next wave of growth.

INTERESTED IN WORKING WITH US? —

We'd love to hear what you're up to.

WHAT WE DID & HIGHLIGHTS —

We knew right away that in order to stand out in the market and be authetic to the founding mission of the brand, we'd need to successfully resolve the intersection of some of the key brand tenets of "Green Love," "Boldly Feminine" and "Slow Fashion." Digging into the consumer research and the data, our first move was to dive in and find the alignment points of values and purpose that the brand shares with its customer base.

Once we established that linkage, we set upon designing an experience system that allows for rapid growth and frequent updates and a UX framework that balances curation, utility, style and mission.

With the experience core locked in, we then took an elevated editorial approach to the design to keep details and expressive moments at the forefront and balance browsing & learning with ultra-simple shopability void of gimmicky tactics and sales pressure. Our driving principle was to use the site as a way to create space, get lost and find inspiration — all of which lead effortlessly down a frictionless purchase path while elevating and evolving the brands largest and most visible touchpoint into a true flagship experience.

Experience & Content Strategy
UX & UI Design for Shopify Plus
Loyalty Program Strategy
Motion Design

LET'S TALK —

Bring us your vision and let's create something amazing together.