Our social impact campaign for Equator Coffees and brand launch for Natreve both made the cut at the first ever Anthem Awards.
Today we're excited to announce that we've named a bronze winner in two categories for the Inaugural Anthem Awards Social Impact Celebration. Our giveback campaign for Equator Coffees Chef's Collection was awarded bronze for Best Brand Campaign in the Product, Innovation, or Service Categories while our brand launch and ongoing work with Natreve secured a bronze in the Sustainability, Environment, & Climate Innovation category.
Anthem Winners are selected by the International Academy of Digital Arts and Sciences, the same organization and esteemed panel of distinguished members who operate and judge the Webby Awards. Winner selections, which represent nearly 40 countries around the world, were made after months of difficult deliberation and 10,000 votes from the esteemed Academy.
The Anthem Awards was launched in response to the prevalence social good has taken within the national conversation and cultural zeitgeist in recent years. The inaugural competition received nearly 2,500 entries from 36 countries worldwide. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue will fund a new grant program supporting emerging individuals and organizations working to advance the causes recognized in the inaugural Anthem Awards.
"Our focus on working with purpose & mission-driven brands has been one of our greatest strengths as an agency, so it's incredible to see our hard work recognized alongside some of the best and most innovative brands in the world"
Michael Janiak, Executive Creative Director & Co-Founder at Pattern
"Being part of the inaugural group of award winners in the Anthem Awards aligns perfectly with our mission to help founders and visionaries pursue their visions and do some good in the world." said Michael Janiak, Executive Creative Director and Co-Founder at Pattern. "Our focus on working with purpose & mission-driven brands has been one of our greatest strengths as an agency, so it's incredible to see our hard work recognized alongside some of the best and most innovative brands in the world"
About The Anthem Awards
The Anthem Awards, the Webby Awards newest initiative, was developed to recognize the breadth of social good work (online and offline) around the globe by honoring the organizations, brands, and people creating long-lasting impact; including, Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment, & Climate. By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities.Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF and XQ.
About The Webby Awards
The Anthem Awards, the Webby Awards newest initiative, was developed to recognize the breadth of social good work (online and offline) around the globe by honoring the organizations, brands, and people creating long-lasting impact; including, Diversity, Equity, & Inclusion; Education, Art, & Culture; Health; Human & Civil Rights; Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,500 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, and AIGA.
About Pattern
Pattern is a digital design & e-commerce agency that helps brands succeed in the experience economy. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
