One of the fastest growing brands in retail, Rails teamed up with Pattern to rethink its eCommerce experience and unify brand, lifestyle, merchandising and product differentiation into a seamless shopping experience.
Today, we're excited to announce that Pattern has partnered with Rails Clothing to redesign its eCommerce site. The new site is designed and built on Shopify Plus' new Storefront 2.0 and provides an elevated user experience for shoppers and a fresh update for how the Rails brand shows up in digital.
The goals of the redesign were to create a more seamless, visually immersive shopping experience for the Rails brand that tells a unique, contemporary fashion story while weaving in new functionality to increase discovery and drive higher conversion rates.
Taking full advantage of Storefront 2.0, our team worked to craft a tasteful & simple UX core and elevated digital visual language, powered by Shopify Plus' operational speed and scalability. The new site features a clean, modern design that is optimized for conversion while leaving ample space for lifestyle stories and deep dives into brand differentiators like fabric hand-feel and global design influences.
"Brands like Rails are really fun to work with. They have a clear idea of who they are and what they stand for, and their bootstrapped independence means they can make the investment and take the time to get the experience right."
The user experience is smart and streamlined, with a focus on product discovery and exploration. Working directly with the leadership team, we designed a robust set of functionality that will allow Rails to scale both its business and its capacity for digital storytelling as they continue to grow.
"Brands like Rails are really fun to work with" said Michael Janiak, Co-Founder and Executive Creative Director at Pattern. "They have a clear idea of who they are and what they stand for, and their bootstrapped independence means they can make the investment and take the time to get the experience right."
Do you want to learn more about our expertise with Shopify Plus? Check out our Shopify Plus page or contact us today to learn more about how we can help you redefine your brand and grow your business.
About Rails Clothing
Founded in 2008 by Los Angeles native, Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women’s and men’s apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails, which started with a $5,000 investment, is now sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.
About Pattern
Pattern is a digital design & e-commerce agency that helps brands succeed in the experience economy. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
