Pattern Co-Founder and Executive Creative Director Michael Janiak writes in to Muse by Clio, taking look at the real differentiators in e-commerce and how digital design and authentic storytelling are driving DTC brands long term success.

We tend to work with founder-led companies—many of which retain Certified B-Corp status—and have found a lane helping brands use design to differentiate themselves on the internet.

When we started Pattern, we knew we wanted to focus on emerging brands, startups and digitally native companies. Helping them tell their stories and grow through a digital lens was our ambition. We fully grasped the power that well-crafted experience design could play in e-commerce as a differentiator.

To read more of our thoughts, head over to the link below.

About Muse By Clio
Muse by Clio is the premier news site for coverage of the best in creativity in advertising and beyond. Every day, through our website and newsletter, we analyze the most interesting, entertaining and innovative creative efforts in brand marketing, fashion, film and TV, gaming, healthcare, music, sports and more. We feature long-form Q&As with dynamic makers in the creative arts. And we publish essays from working creatives on everything from their personal creative inspirations to the broader challenges facing the industry to work/life balance and the creativity of workspaces.

About Pattern
Pattern is a digital design & e-commerce agency that helps brands succeed in the experience economy. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.