Most agencies optimize for performance. Pattern designs for performance and perception.
If you're leading ecommerce at scale and planning a Shopify migration, chances are you’ve seen this movie before:
- Template-driven UX. “Best practices” packaged as innovation. Slightly better performance metrics that don’t move the brand forward.
This is the sea of sameness. And most Shopify-focused agencies are swimming in it. At Pattern, we believe the only way to drive real growth—and real differentiation—is through first principles design. That means starting from the core truths of your brand, your customer, and your business goals—not someone else’s template.
There are plenty of dev-first partners in the Shopify ecosystem.
There are very few design-first partners who elevate your brand while scaling performance.
That’s the gap we fill.
It’s why brands ranging from stealth-mode funded startups to high-growth disruptors to Fortune 500 ecommerce leaders have partnered with Pattern to evolve their DTC business.
Real examples driving real results
Take our work with Rugs USA, Annie Selke, and NuLoom:
- Unified three distinct brands under a shared, flexible UX system
- Balanced immersive brand storytelling with frictionless commerce
- Designed mobile and desktop in parallel—not just responsive, but intentionally adaptive
- Paired strategy, design, and technical planning from day one—no silos, no surprises
The result?
A dramatically improved customer experience, clearer brand differentiation, and meaningful growth across key ecommerce KPIs.
Pattern’s Design Philosophy:
- Start with truths, not trends
- Push creative boundaries while honoring conversion principles
- Reimagine existing assets before creating new ones
- Integrate backend planning into design—not after it
- Treat brand elevation as a growth lever, not just a creative flourish
And here’s what often surprises our clients:
These types of Catalyst Projects don’t need to take years.
With the right team and the right focus, we’ve helped brands launch high-impact redesigns and replatforms in under six months.
If you're migrating to Shopify, don’t just check boxes.
Work with a partner who designs the business you actually want to become.
Let's find your next Catalyst moment.
Talk with us ›
About Pattern
Pattern helps brands unlock their next catalyst moment through experience-driven eCommerce. We design modern brands, eCommerce experiences, products & platforms that help founders, disruptors and visionaries find their place at the intersection of culture, community & commerce.
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